Directors picked for a grounded office ensemble comedy where the screen plays a character.
Jonathan is one of the most natural fits for this brief. His comedy lives in the awkward moment and the silence between lines, with characters who read as real people rather than joke delivery devices, which is exactly what grounded office ensemble comedy needs. Before directing he was a Creative Director at Google, so a punchline built inside a shared document is familiar territory, and he has made comedy for Samsung, Tide and Gillette.
Watch reelVERT is a director-led studio that curates its roster brief by brief, choosing directors for their ability to make work feel lived-in rather than produced. For Chipotle they have put forward two comedy directors who keep the people real and make the screen part of the joke.
Open the micrositeHis work blends physical comedy with real feeling and a cinematic, slightly offbeat look, for IKEA, Coca-Cola, Milka and Doritos, recognized at Cannes Lions, the One Show and the Clios.
Watch reelJon is a strong match for the grounded, performance-driven side of this brief. His humor is wry and situational, built on actors who react naturally instead of playing for the laugh, which is what keeps an office ensemble feeling real. He has made comedy for FedEx, Mastercard, Kayak and eBay inside slightly offbeat worlds that still look rich and lived-in, a real step away from a sleek tech-ad look.
Watch reelForrest's reel is built on talent-led comedy for FanDuel, Fanatics, Topps and King's Hawaiian, with John Elway and Blake Griffin among the faces he has directed. He keeps the brand inside the joke while a personality carries the scene, and he is at home with food in a light, everyday setting, which is where a catering spot lives.
Watch reelAndy's reel is built on food and craving, with comedy for DoorDash, Devour and Fuze Tea alongside polished work for Stella Artois. He makes food look irresistible while the humor stays in the people around it, which is the balance a catering spot needs when a menu item is the punchline.
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